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Client: Karen Sugarman Designs

Media: Logo, Business Card, Letterhead, Postcard

Karen Sugarman creates one-of-a-kind jewelry and needed a new logo that communicates the upscale quality of the creations. The project included creating the logo and identity system as well as a postcard promoting a special offer on a purchase.

Karen’s jewelry can be purchased at karensugarmandesigns.com.

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Client: International Interior Design Association (IIDA) Southwest Chapter

Media: Web Site Design, Newsletter, Membership Directory

IIDA is a professional networking and educational association of 12,000 Members in nine specialty Forums in 30 Chapters around the world.

The Southwest Chapter, which includes Arizona, Las Vegas and New Mexico, wanted me to create a consistent look across their materials, including their web site design, quarterly newsletter, and other supporting materials such as their membership directory. Building off of their existing design concept for their newsletter cover, I carried this idea of consistency across their pieces that the public and their members view.

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Client: Thornhill Interiors

Media: Logo, Business System (business card, letterhead, envelope), Web Hold Page

Thornhill Interiors is an interior design firm specializing in comfortable, contemporary interiors, owned by Katherine Thornhill, ASID, IIDA.

The logo, business system, and web hold page are designed to invoke comfort and richness, with a deep, warm brown the dominant color.

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Client: AIGA, the professional association for design

Media: Logo, Web Banner

AIGA, the professional association for design, is the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice. AIGA Arizona is one of 59 nationwide chapters.

Say Anything is a monthly AIGA Arizona event. It’s an open forum and discussion for independent designers, business owners and freelancers.

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Client: Yeah Baby Spa Uniforms, for Switch Studio

Media: 7 1/2 x 7 1/2 loose-page brochure

Yeah Baby supplies spa uniforms and amenities for spa guests.

The brochure highlights several categories of clothing items and accessories, with professional photography on the front and the details on the back.

©Switch Studio

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Client: Scottsdale Downtowner, for Switch Studio

Media: Logo/Masthead

Scottsdale Downtowner is a monthly publication for the residents of Downtown Scottsdale.

This logo was created for use as the title on the cover.

©Switch Studio

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Client: Endace, for OVO

Media: Tradeshow Displays

Endace is a network monitoring company based in New Zealand.

The displays measure 33 inches by 80 inches each. The client needed a complicated, many-bulleted message clarified and placed within a hierarchy.

©OVO

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Client: Arcadia Home, for Switch Studio

Media: Logo

Arcadia Home is a neighborhood magazine for the residents of the Phoenix neighborhood, Arcadia.

©Switch Studio

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Client: BookStudio, for Switch Studio

Media: Logo

BookStudio is a publishing consultancy that works with businesses, publishers, entrepreneurs, and individuals to create books for a variety of marketing and branding purposes, as well as for bookstores and beyond.

This logo (not chosen as the final mark) represents a strong, authoritative seal that would hold up on a book spine.

©Switch Studio

Details

Client: BookStudio, for Switch Studio

Media: Logo

Urban Table is a working chefs market and restaurant (to be opened 2008). This logo represents the return of dining together, around a table.

©Switch Studio